Friday, April 19, 2024

Zach LaVine’s Sneaker Contract Ended With Adidas, What Lies Ahead?

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Zach LaVine is officially a sneaker free agent.

Last Friday, LaVine suited up against the Pelicans with Kobe Low’s, which are opposite of his most recent shoe sponsor — Adidas.

Back in 2017, LaVine signed a four-year $35 million contract with Adidas, joining the likes of former Chicago Bulls Derrick Rose, Damian Lillard, and James Harden.

Last February, LaVine’s signature shoe — “LaVine Airlines” BYW 2’s — dropped in China. He will most definitely upgrade on his contract and the shoe in his search for a new sponsor.

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LaVine is an attractive sponsor for his next shoe deal. 

LaVine should turn heads of shoe companies to make a deal for a sponsorship. The attention he received around the league is skyrocketing.

Last season, LaVine made his first all-star appearance in his ongoing seven-year career. LaVine averaged the seventh-most points per game in the NBA last season with 27.4 per night. He also tacked on five rebounds and five assists per game.

To add to LaVine’s attractiveness, he signed with Klutch Sports and Rich Paul this past offseason. A powerhouse sports agency that manages NBA players like LeBron James, Anthony Davis, and Ben Simmons.

LaVine probably feels like he deserves the extra money. 

As most Bulls fans know, LaVine’s contract situation was not ideal for the seventh-leading scorer in the NBA this past offseason.

The front office did not choose to extend LaVine from the final year of his original four-year $78 million contract offer sheet that the Bulls matched on his first contract.

LaVine has been adamant about the fact that he is not focused on his current contract situation and that he is focused on the upcoming season with the Bulls.

“I’m not even worried about my contract situation,” LaVine said on the Bulls’ media day. “I think there will be a point in time in the future. My mind is on tomorrow, starting this thing off right, working hard, and getting forward with helping us win.”

The all-star has a commitment from the other half of the organization. 

While LaVine was left hanging with his own contract, the organization let him know they’re committed to him in the future. That’s not to say they let him know by word-of-mouth but in their actions.

LaVine has gone on record stating the organization has given him a healthy say in the moves they make in the offseason. Lonzo Ball proved that during his media day interview when he stated LaVine was a big part of his recruitment.

LaVine’s payday with the Bulls will come, but his shoe deal should help get him some of what he deserves for now. 

Whether it’s Nike, Jordan, Puma, or even Kawhi Leonard’s beloved New Balance — LaVine will find a sponsor.

His pedigree status in the NBA will bode well for the amount of money his contract will give him from sponsorship.

The deal might act as another delay to LaVine’s patience this season in terms of his extension. While LaVine may not be getting a guaranteed contract with Chicago until the next offseason, he is getting a bonafide playoff roster and a likely shoe contract.

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