Ever since the Michael Jordan era in Chicago, the Bulls have been the NBA’s most underwhelming team. The last 28 years have featured one Conference Finals appearance, zero NBA Finals showings, and have seen them miss the postseason more often than qualify for the playoffs. In recent years, they haven’t won a playoff series since 2015, made the postseason since the 2021-22 campaign, or drafted in the top-ten since Patrick Williams was taken fourth overall in 2020. All of these signs lead to one point: prolonged mediocrity. In any sport at any level, the ultimate goal is championships. As many followers understand, sometimes a rebuild is necessary to build the product for long-term success, even if it sacrifices the immediate future. In Chicago’s case, neither has taken place for what seems like an eternity. One sports fan broke it down by the metrics and exposed Jerry Reinsdorf’s shortcomings to everyone.
Hard To Ignore The Numbers
At the ownership level, money is being made in most cases, regardless of whether the team wins or loses. The actions they take when the team is underperforming, especially for a prolonged period, can help determine whether they genuinely care about the fans, the franchise, or the city they represent. In Reinsdorf’s case, it’s getting increasingly more difficult to argue that the results matter to him.
Is Chicago #Bulls owner Jerry Reinsdorf a piece of sh*t? Stocking The Capitol has the answer pic.twitter.com/SSaGdoMN42
— Herb Lawrence (@Ecnerwal23) January 15, 2026
Every Bulls fan already knows this to be true, and now that it’s reached national attention, does the urgency level rise for the front office to make a move in one direction or the other?
History Says It Won’t Matter
Reinsdorf also owns the Chicago White Sox, a team that recently produced one of the worst regular seasons in MLB history. Seeing his lack of action following that disaster, it’s safe to say the Bulls won’t be making any significant changes to their operation. The owners seem content because, as the video points out, revenue continues to pour in regardless of the standings or the season’s finish.
the #WhiteSox roster makes 88 million this year
34 players make minimum wage@MLB should take the team from Reinsdorf for making no attempt at being competitive for years https://t.co/KWrP96tCzp pic.twitter.com/o8TssYJx3f— Chi-Guy Eric (@ChiTownEnuff) January 16, 2026
Unfortunately for Chicago, it’ll take severe measures for the ownership even to consider making adjustments. It’s safe to say that, barring drafting another player of the caliber of Derrick Rose or Michael Jordan, the franchise will continue to make money while remaining one of the most poorly run organizations in sports.
