The Chicago Bears have announced a 10% increase in season ticket prices for the 2025 season, effective immediately. The team’s President and CEO, Kevin Warren, explained in a letter to fans that this decision was based on several factors, including market trends, industry standards, and a promising home schedule.
Today the #Bears are informing season-ticket holders that tickets for the 2025 season will increase by an average of 10%.
A year ago, there was an average increase of 8% on season tickets.
— Brad Biggs (@BradBiggs) February 19, 2025
Warren stated, “After careful and thoughtful consideration, incorporating market dynamics, industry trends, and a strong home schedule, an average increase of 10 percent for our 2025 season ticket package will be instituted.”
This is a poor decision made at an even worse time.
However, many Bears fans may see this price hike as frustrating, especially given the team’s recent lack of success. While the excitement around new coach Ben Johnson and the team’s favorable draft and salary cap situation for 2025 is understandable, raising ticket prices before proving consistent on-field success feels tone-deaf. It may seem like ownership is shifting the cost of Ben Johnson’s contract and new stadium costs onto the fans. This move follows an 8% price hike last year, bringing the total increase to 18% over the past two years.
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Given the current circumstances, the timing of this price increase feels poorly chosen and once again tone deaf. It is simple: deliver a winning product before increasing ticket prices. Raising prices twice in two years without any results to justify it just looks bad and is a slap in the face to the fans.
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